RocknSocks sells sexy socks. Knee high, over the knee socks dipped in crazy funky patterns, all from a local company making an American made product run by awesome people, also known as the perfect fit. Spring Mountain was initially hired to consult on search optimization.
Important search keywords were dropping off the front pages of the major engines and RocknSocks needed some search forensics to determine the cause of this tragic event. This led to UI/IA consulting with an emphasis on increasing conversion by promoting metrics to determine weak points in the purchasing process. Site layout and standards compliance consulting in the form of graphic comps featuring these improvements for existing web developers to match. General eCommerce consulting including inclusion in Google Shopping xml, developing a link strategy, press releases, and statistical analysis of web traffic.
More information to come soon. This project is too fresh to show our hand anyways ;)